2019 Speakers 2019-08-13T18:48:06+00:00
Amelia Parnell

Keynote Speaker: Amelia Parnell

Amelia Parnell is vice president for research and policy at NASPA – Student Affairs Administrators in Higher Education. She directs the Research and Policy Institute (RPI), which links research, policy, and effective student affairs practice in support of student success. Prior to her arrival at NASPA, Amelia was director of research initiatives at the Association for Institutional Research (AIR), where she conducted two national studies related to future directions of the institutional research function. Her current research portfolio also includes studies on leadership attributes of college presidents and vice presidents, documenting and assessing co-curricular learning, and assessment and evaluation in student affairs.

Amelia is co-editor of the newly-released book, The Analytics Revolution in Higher Education. She is a member of the board of directors for IDEA and serves on advisory boards for several other higher education organizations. Amelia holds a Ph.D. in higher education from Florida State University and masters and bachelor’s degrees in business administration from Florida A&M University.

Marc Demarest

Marc Demarest

CEO and Principal, Noumenal, Inc.

Marc Demarest is the CEO and principal of Noumenal, Inc., a private intellectual capital consulting firm based in the Pacific Northwest and the United Kingdom.

Widely known as the father of data marting, Demarest publishes and speaks regularly on topics ranging from big data, knowledge management, analytical applications, and decision support systems to IT technology futures and information ethics.  He holds bachelor’s degrees in political science and English literature from Bucknell University in Lewisburg, Pa., and a master’s degree from the University of South Carolina.  He is an MBA graduate of Stanford University’s AEA Executive Institute and the NCR Process Management Institute, and he is an inventor of more than a dozen granted or in-process patents in the areas of data warehousing, social network analysis, and e-discovery.  He currently is writing a book on decision support systems.

Prior to founding Noumenal, Demarest was chairman and CEO of DecisionPoint Applications, Inc., and he has also held executive positions with The Sales Consultancy, Inc., a high-technology sales and marketing consulting firm based in Dallas, Texas, and the United Kingdom; Atlas Telecommunications, a global supplier of value-added network services, where he was GM of the company’s AFAX service bureau and AFNET global TCP/IP VAN; and Sequent Computer Systems, Inc., where he was head of corporate architecture and chief knowledge officer.

Andy Hannah

Andrew Hannah

Founder, Othot, Inc.

In 2014, Andy Hannah and team founded Othot. Hannah has also been named a senior advisor and faculty member of the International Institute of Analytics and was appointed an adjunct professor of entrepreneurship and analytics and an entrepreneur-in-residence at the University of Pittsburgh Joseph M. Katz Graduate School of Business. His primary responsibilities in these roles include developing and delivering curriculum at the intersection of analytics and entrepreneurship, mentoring students who are creating new ventures, fostering an entrepreneurial environment, and developing a concept for graduates to be leaders in the blossoming business analytics field.

Hannah has been an entrepreneur since 1995, a calling that has stayed firmly with him ever since. He has played leading C-level roles at four high-tech start-ups over the past two decades, and the resulting perspectives, learnings, and expertise are the cornerstones of his endeavors.

Hannah’s companies touched a range of industries such as information, software, consulting, and materials science. He was directly involved in over $180 million of venture transactions, as three of these companies were bought by industry leaders. Hannah worked successfully with prominent venture firms such as Trident Capital, Advent International, Safeguard Scientific, Draper Triangle, and Birchmere.

Othot Inc. is a web-based AI company focused on predictive and prescriptive analytics. We help higher education organizations optimize their relationships with their students and alumni—at an individual level. The company deploys a proprietary analytics process and leverages state-of-the- art data mining and analytics tools to develop and maintain managed analytics programs. The result is that our “schools” enroll more-best fit students who persist, graduate more of them into successful outcomes, and remain engaged with them as alumni.

Christine Keller

Christine Keller

Executive Director & CEO of the Association for Institutional Research (AIR)

Christine M. Keller, Ph.D., is the Executive Director & CEO of the Association for Institutional Research (AIR). AIR is a nonprofit, higher education association with over 3,000 members that creates and disseminates research and innovative practices; fosters strategic partnerships to support collaboration and learning; and advocates for the effective use of data.

A long-time member before joining AIR, Christine was formerly the Vice President for Research and Policy Analysis at the Association of Public and Land-Grant Universities and the Assistant Director of Institutional Research and Planning at the University of Kansas. She holds a Ph.D. in Educational Policy and Leadership from the University of Kansas and serves on the National Survey of Student Engagement Advisory Board, the U.S. Department of Education National Postsecondary Education Cooperative panel, and several other national committees.


Karen McCarthy

Director of Policy Analysis at NASFAA

Karen is the Director of Policy Analysis at NASFAA. She began her career in student aid working in the financial aid offices at several large, 4-year institutions, including Boston University, Miami University of Ohio, and The Ohio State University. She serves on the Department of Education’s FAFSA Advisory Group and has served as NASFAA’s representative at negotiating rulemaking sessions, most recently covering Accreditation and Innovation this past winter. She has worked with various NASFAA task forces including Reauthorization, Campus-based Allocation Formula, Public Service Loan Forgiveness, Graduate and Professional Issues, FAFSA Simplification, “One Grant One Loan”, and R2T4.

A native of Massachusetts, she earned a bachelor’s degree from Cornell University and a master’s degree from The Ohio State University.