Keynote Speaker: Jaime Casap
Jaime Casap is an education evangelist at Google. Jaime evangelizes the power and potential of technology and the web as enabling and supporting tools in pursuit of inquiry-based learning models. Jaime collaborates with school systems, educational organizations, and leaders around the world focused on building innovation into our education policies and practices. He speaks on education, technology, innovation, and Generation Z, at events around the world.
In addition to his role at Google, Jaime is also the author of “Our First Talk About Poverty,” as a way to talk to children about poverty. He serves on a number of boards for organizations focused on education and equity. Jaime teaches a 10th-grade communication class at the Phoenix Coding Academy, a computer-science public school he helped launch in Phoenix, and guest lectures at Arizona State University.
He was recently named as the ASU GSV 2018 Innovator of Color.
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Summit Chair: Stephen Wisniewski
Stephen Wisniewski serves as vice provost for data and information, a position established to add breadth and depth to the use of data analytics in support of the mission of the University. He is currently professor of epidemiology and codirector of the Epidemiology Data Center (EDC). He also holds secondary appointments in psychiatry and clinical and translational sciences.
Dr. Wisniewski earned a Bachelor of Science degree in mathematics from Pennsylvania State University, a Master of Applied Statistics from the Ohio State University, and a PhD in epidemiology from the University of Pittsburgh. He joined the Pitt faculty as an assistant professor of epidemiology in 1998, was promoted to associate professor of epidemiology in 2003, and professor of epidemiology in 2010. From 2006 to 2014, he served as the associate dean for research and senior associate dean in the Graduate School of Public Health. He was named associate vice provost for planning in 2015, a role in which he worked on the advancement of strategic planning efforts throughout the University.
During his tenure at Pitt, Dr. Wisniewski has developed a successful research program focusing on the design and analysis of clinical trials, specifically, multicenter clinical trials. As codirector of the EDC, he helps guide the center’s efforts for collaborative, multidisciplinary research projects.
SPEAKERS & PANELISTS
Associate Vice President for Academic Affairs
Rick Burnette is the associate vice president for academic affairs and institutional data administrator at Florida State University, where he has spent 31 of his 35 years in higher education. He is an intrapreneur who has been actively involved in institutional change via strategic planning, institutional research, enrollment management, student success, information management, and leadership of the Campus Reimagined Initiative. Dr. Burnette earned a PhD in Educational Psychology–Learning and Cognition, a program that has prepared him well for his varied experiences.
Rick has been a leader of the data-informed student success effort at FSU for the past 20 years. He is credited with bringing enterprise business intelligence to the university, earning him recognition as a finalist in the 2006 ComputerWorld Honors Program. More recently, he spearheaded the Take 15 Initiative at FSU, the implementation of the strategic plan, and the strategic management of metrics associated with statewide performance and preeminence funding and the institution’s Drive to the Top 25.
John P. Campbell
Vice Provost, West Virginia University
John P. Campbell is vice provost at West Virginia University and serves as the provost’s chief deputy, acting on her behalf in her absence. John is responsible for several operational units, including information technology, institutional research, online learning, and the registrar. He also serves as the chief data officer with the appropriate persons and units on all matters. Campbell also is chair of the Information Technology Oversight Committee and vice chair of the University Planning Committee.
Before coming to Morgantown, John was the associate vice president for academic technologies at Purdue University in West Lafayette, Ind. John’s research has focused on the use of academic analytics to identify students at risk of failing their courses. His group was awarded the 2016 Technology Pioneer Award from the Education Advisory Board. He founded the Signals project, which gives instructors real-time feedback and lets them intervene with struggling students as early as the second week of class. Signals was featured on NBC Nightly News and in the Chronicle of Higher Education. Signals also won the 2012 Noel-Levitz Retention Award, the 2011 Digital Educational Achievement Award, and the 2011 Campus Technology Innovators Award for Teaching and Learning.
CEO and Principal, Noumenal, Inc.
Marc Demarest is the CEO and principal of Noumenal, Inc., a private intellectual capital consulting firm based in the Pacific Northwest and the United Kingdom.
Widely known as the father of data marting, Demarest publishes and speaks regularly on topics ranging from big data, knowledge management, analytical applications, and decision support systems to IT technology futures and information ethics; selections are available at www.noumenal.com/marc. He holds BA degrees in political science and English literature from Bucknell University in Lewisburg, Pa., and an MA from the University of South Carolina. He is an MBA graduate of Stanford University’s AEA Executive Institute and the NCR Process Management Institute, and he is an inventor on more than a dozen granted or in-process patents in the areas of data warehousing, social network analysis, and e-discovery. He currently is writing a book on decision support systems.
Prior to founding Noumenal, Demarest was chairman and CEO of DecisionPoint Applications, Inc., and he has also held executive positions with The Sales Consultancy, Inc., a high-technology sales and marketing consulting firm based in Dallas, Texas, and the United Kingdom; Atlas Telecommunications, a global supplier of value-added network services, where he was GM of the company’s AFAX service bureau and AFNET global TCP/IP VAN; and Sequent Computer Systems, Inc., where he was head of corporate architecture and chief knowledge officer.
Luisa M. Havens Gerardo
Vice Provost, Enrollment Management, Virginia Tech
Luisa M. Havens Gerardo became vice provost for enrollment management at Virginia Tech on August 1, 2017. Prior to Tech, she served as the vice president for enrollment management and services at Florida International University (FIU) and executive director for enrollment services at the University of Texas at El Paso (UTEP). She began her career as an admissions recruiter at her alma mater, the University of Idaho. She has served in leadership roles in the areas of admissions, recruitment, registration, international admissions, graduate admissions, financial aid, and enrollment services. She served as the AACRAO vice president for access and equity from 2010 to 2013 and is currently the organization’s president elect.
Originally from Honduras, she holds a BS degree in radio and TV production, a master’s degree in resource recreation and tourism, and a PhD in education with an emphasis in higher education administration from the University of Idaho.
Throughout her career, Dr. Havens Gerardo has worked with diverse, underrepresented, and/or at-risk populations. Such experiences contributed to her doctoral research focus culminating in her doctoral dissertation titled “Academic Integration and Self-efficacy: An Exploratory Study of At-risk Student Persistence.” Her strong commitment to access and student success has facilitated her work on initiatives aimed at serving historically underserved and underrepresented populations, transfer students, military veterans, low SES populations, and first-generation college students. She frequently presents at local, regional, and national forums on varied topics such as applying strategic enrollment management best practices, transfer issues and trends, using financial aid leveraging to facilitate access and equity in higher education, process reengineering in enrollment services, staff development, and training and leadership/management development.
In 2014, Andy Hannah and team founded Othot. Andy has also been named a senior advisor and faculty member of the International Institute of Analytics and was appointed an adjunct professor of entrepreneurship and analytics and an entrepreneur-in-residence at Pitt Business. His primary responsibilities in these roles include developing and delivering curriculum at the intersection of analytics and entrepreneurship, mentoring students who are creating new ventures, fostering an entrepreneurial environment, and developing a concept for graduates to be leaders in the blossoming business analytics field.
Andy has been an entrepreneur since 1995, a calling that has stayed firmly with him ever since. He has played leading C-level roles at four high-tech start-ups over the past two decades and the resulting perspectives, learnings, and expertise are the cornerstones of his endeavors.
Andy’s companies touched a range of industries such as information, software, consulting, and materials science. He was directly involved in over $180 million of venture transactions and three of these companies were bought by industry leaders. Andy worked successfully with prominent venture firms such as Trident Capital, Advent International, Safeguard Scientific, Draper Triangle, and Birchmere. He has also raised funding from leading leverage buyout companies including Vestar and corporate VCs such as Samsung and Applied Materials.
Prior to Othot, Andy was the co-founder and CEO of Plextronics, a global materials science company.
Executive Director, Undergraduate Admissions, Texas Tech University
Jamie Hansard is the executive director of undergraduate admissions at Texas Tech University. She received her bachelor’s degree in business administration and a master’s degree in counseling from Midwestern State University in Wichita Falls, Texas. Jamie is pursuing her doctorate degree in family and consumer sciences with an emphasis in educational psychology from Texas Tech University. She has an expected graduation date of May 2019.
Her journey in higher education began 21 years ago as an admissions counselor, a role in which she discovered her passion to help others achieve their educational goals. Prior to being named the executive director, Jamie served in various roles including assistant director of academic advising and, later, as director of recruitment and marketing at Texas Tech. Jamie’s love for her profession is exhibited through her service to various professional organizations at the state and national level, including serving as the vice president for admissions for the Texas Association of Collegiate Registrars and Admission Officers. Jamie and her husband, Dale, reside in Lubbock with their son, Harrison. They are avid travelers and love visiting friends around the country. Jamie can be reached at email@example.com.
Vice Provost for Enrollment, University of Pittsburgh
Marc Harding is the vice provost for enrollment at the University of Pittsburgh. He was named chief enrollment officer in July 2012. He leads the Office of Admissions and Financial Aid (OAFA), which includes a staff of more than 90 full-time employees and 200 student tour guides. Prior to Pitt, he served 15 years at Iowa State University in enrollment services, including as assistant vice president for enrollment and director of admissions. In his 30-year career, Marc has also held enrollment positions at the University of South Florida, Virginia Tech, and the University of Massachusetts-Amherst.
Marc is nationally recognized for his enrollment expertise and is regularly invited to present at national conferences, including the College Board, American Marketing Association, the National Association of College Admissions Counselors, the American Association of Collegiate Registrars and Admissions Officers, and the ACT Enrollment Planners Conference. His presentations cover a variety of topics, including the use of students in recruiting, multicultural student recruitment, the recruitment of high-ability students, transfer students, marketing and innovation, training and development, the use of technology in recruitment and admissions, and current trends.
Under Marc’s leadership, OAFA has recruited the most academically talented and ethnically diverse classes in Pitt’s history. In addition, the University has experienced a dramatic increase in applications, a record number of international students, streamlined efficiencies and effectiveness of financial aid, and the launch of model programs in diversity recruiting during his tenure. Innovation, creativity, collaboration, and a strong customer service focus have helped OAFA successfully meet the University’s enrollment goals each year over the past five years.
Marc earned a BA from the University of Massachusetts-Amherst and an MEd in educational leadership policy studies with a specialization in community colleges from Iowa State University. He is currently enrolled in a doctoral program in educational leadership at Iowa State.
Senior Vice Provost for Enrollment, University of Texas, Austin
Rachelle Hernandez serves as senior vice provost for enrollment management at the University of Texas at Austin. Her portfolio includes the offices of admissions, enrollment analytics, financial aid, registrar, student success initiatives, and the college-to-career initiative. Ms. Hernandez is establishing and implementing student-centered policies and practices designed to improve access, affordability, and student success. Her initiatives include the development of a new One-Stop Center to help students better access resources from across campus; the launch of a new financial aid program, Texas Advance Commitment, to provide additional resources to students with family incomes up to $100,000; coordination of a new First-Generation initiative to help these students engage and navigate campus; and a new Center for Career Exploration and Development.
Ms. Hernandez has worked in admissions and enrollment management for over 20 years. She served as the associate vice provost for enrollment management and director of admissions at the University of Minnesota Twin Cities before her move to UT Austin. Over the course of two decades, she developed a strong track record for implementing strategic programs and initiatives that support the achievement of student-centered goals. In her work at the University of Minnesota, she led the creation of an enrollment management framework that engaged units and colleges across campus, resulting in the development of a coordinated campus-wide effort for new student enrollment and student success.
Ms. Hernandez is a frequent national speaker on admissions and access, student recruitment, enrollment management, and student access. She has served the higher education community in various professional association leadership roles and currently serves as codirector of the National Association for College Admission Counseling Chief Enrollment Management Officer Seminar and as a member of the SAT advisory committee, the ACT Higher Education Council, and the Access and Diversity Collaborative Advisory Council.
Ms. Hernandez holds undergraduate and graduate degrees from the University of Minnesota Twin Cities.
Vice President of Enrollment Management and Services, Arizona State University
Kent R. Hopkins is responsible for enrollment strategy and operations, including admission services, financial aid and scholarship services, University Registrar Services, International Students and Scholars Center, Pat Tillman Veterans Center, and enrollment services communication.
Prior to his appointment at ASU, Hopkins provided enrollment management consulting to more than 100 two- and four-year institutions, as vice president for consulting services for Ruffalo Noel Levitz. His expertise in strategic and annual plan development, financial aid leveraging, recruitment and marketing, retention strategy, multiple site enrollment, data analysis, and using technologies helped institutions across the country increase their enrollment, maximize revenue, and shape their classes.
Shanna Smith Jaggars
Assistant Vice Provost for Research in Undergraduate Education, The Ohio State University
Shanna Smith Jaggars is assistant vice provost for research in undergraduate education at The Ohio State University, where she provides evidence-based support for efforts to improve access and academic success among all the university’s undergraduates. Previously, Dr. Jaggars was assistant director of the Community College Research Center, Teachers College, Columbia University. Dr. Jaggars has published extensively on student success topics in journals such as The Journal of Higher Education, Economics of Education Review, Educational Evaluation and Policy Analysis, Journal of Research on Educational Effectiveness, Community College Review, Computers & Education, and American Journal of Distance Education. She also currently serves as an associate editor for the journal Online Learning. Her 2015 book from Harvard University Press (coauthored with Thomas Bailey and Davis Jenkins), Redesigning America’s Community Colleges: A Clearer Path to Student Success, distills a wealth of research evidence into a playbook for college redesign.
Vice Provost for Enrollment Management, Indiana University
David B. Johnson assumed the role of vice provost for enrollment management in January 2011 after serving as interim vice provost since 2010 and associate vice provost since 2007. Successes during his decade of work at IU include improving efficiency in admissions; increasing affordability initiatives; creating a one-stop student services center; and enrolling beginner classes with consistent gains in academic quality and diversity from year to year.
In his role as vice provost, David provides vision and leadership to a robust team. Across OEM’s organizational units, he seeks out innovative spaces and technologies for recruitment and works passionately to broaden access to higher education through need-based financial aid and other initiatives.
David contributes regularly and actively to national conversations on higher education admission and enrollment—presenting at national and regional conferences; attending and leading professional organization meetings; serving on strategic and advising committees; and publishing widely on key issues pertaining to student recruitment, affordability, and college access.
Prior to IU, David held leadership roles in enrollment, orientation, and admissions at the University of Alabama, Tuscaloosa. He earned a Bachelor of Science degree in political science from Troy University, a Master of Public Administration degree from Auburn University, and a Doctorate of Education with a concentration in higher education administration from the University of Alabama.
Vice President, Enrollment Management, University of Delaware
Christopher Lucier has been vice president for enrollment management (VPEM) at the University of Delaware since July 1, 2014. As a member of the provost’s senior leadership team, Chris is responsible for developing enrollment management strategy and implementing and assessing operational programs to recruit, admit, retain, and graduate undergraduate students consistent with UD’s traditions, values, mission, and vision. He directly supervises the undergraduate admissions office, registrar’s office, and student financial services, and he provides senior administrative leadership and management over all matters relating to undergraduate student recruitment, retention, and persistence to graduation.
Prior to coming to the University of Delaware, Chris was VPEM at the University of Vermont (UVM) from 2007-2014. From 2001-2007, Chris served as senior associate director and then director of recruitment and operations in the Office of Undergraduate Admissions at the University of Michigan.
Chris began his enrollment management career in March 2001 after serving in the U.S. Army as an Armor officer for 21 years. His last assignment was as the chair of the Army Officer Education Program (Army ROTC) at the University of Michigan from May 1997 to March 2001. He retired from the U.S. Army in March 2001 as a Lieutenant Colonel and is the recipient of the Legion of Merit Award and the Meritorious Service Medal (x3).
Chris holds a BS in renewable natural resources from the University of Arizona and a master’s degree in public administration from Western Kentucky University. He is also a graduate of the U.S. Army’s Command and General Staff College.
Associate Vice Provost, Teaching Innovation and Learning Analytics, Carnegie Mellon University
Marsha C. Lovett is associate vice provost for teaching innovation and learning analytics at Carnegie Mellon University. In addition, she is director of CMU’s Eberly Center for Teaching Excellence and Educational Innovation and a teaching professor in the Department of Psychology. At the Eberly Center, Lovett leads a team of teaching consultants, learning engineers, designers, and technologists to help instructors create meaningful and demonstrably effective educational experiences. A signature of this work is research-based design combined with data-informed refinement.
In her research, Lovett has studied learning in the laboratory and the field, and she has published more than 50 articles on learning and instruction. She has presented workshops, keynotes, and invited talks at numerous colleges and conferences in the U.S. and abroad. Lovett has also created several innovative educational technologies to promote student learning and metacognition, including StatTutor and the Learning Dashboard. More generally, she has developed and/or evaluated online courses in the sciences, social sciences, and humanities. A central theme across all her work is leveraging learning science to improve teaching practices and student outcomes.
Joseph J. McCarthy
Vice Provost for Undergraduate Studies
Joseph J. McCarthy is the vice provost for undergraduate studies. He is also the William Kepler Whiteford Professor in the Swanson School’s Department of Chemical and Petroleum Engineering. After earning his PhD in chemical engineering from Northwestern University, he joined the Pitt faculty as an assistant professor in 1998 and was promoted to professor in 2010.
Deeply engaged in undergraduate education throughout his career at the University, Dr. McCarthy has been recognized for his contributions to teaching, curriculum development, and his leadership of undergraduate research programs. In 2008, he received the Carnegie Science University Educator Award for developing and implementing the innovative “Pillars” curriculum that reshaped undergraduate education in chemical engineering. In 2012, the Swanson School recognized his contributions with its Outstanding Educator Award, and, in 2015, Dr. McCarthy received the Chancellor’s Distinguished Teaching Award.
In addition to his scholarly and instructional activities, Dr. McCarthy’s record of administrative experience in the chemical engineering department dates back to 2005 and includes serving as undergraduate coordinator and then as vice chair for education. In these roles, he has focused on leading department-wide educational initiatives for undergraduate and graduate programs during a time when undergraduate enrollment within the department has more than tripled.